The Journal
Thoughts, stories, and insights from the world of wine.
Brand is King
In a world ruled by perception and influence, consumers crave more than just wine, they want experiences, stories, and connections. This post explores how wine brands can meet this demand and thrive.
Cause and Effect in the Wine Ecosystem
Inspired by a simple question, this post explores the intricate relationships between the vine, the winemaker, and the consumer. Who is the chicken, and who is the egg in the world of wine?